Hi I’m Amanda,
a product designer.
I'm a product designer with a bit of a global story – I grew up in Singapore, earned my degree in Australia, and now call the UK home. I've had the chance to design for both mobile and web, and I get a real kick out of building design systems that make everyone's lives easier.
I graduated from QUT with a Bachelor’s in Interactive and Visual Design and am passionate about creating meaningful, user-driven experiences, backed by 3-4 years of hands-on experience in the field. When I’m not sketching ideas or testing prototypes, you’ll find me knitting or enjoying a game of badminton.
Mobile UI/UX Design
Both iOS and ADR
Design System
Creating and Maintaining
Growth Strategy
B2B and B2C
Web UI/UX Design
Internal Web tools and Webapps
Top picks: Featured Projects
Fintech ・ B2C Mobile App ・ End-to-end Product・ New Bets
Empowering Users with Aqua Coach Steps
I led the design for a feature to demystify credit building by transforming it into a guided journey with distinct levels and monthly actions, empowering users to improve their financial health.
Cyber Security ・B2B Webapp ・Product Enhancement ・User Experience
Horangi Check Details: Proactive Cloud Security, Simplified
From alert fatigue to actionable insights: Designing a security platform that empowers users to fix what matters most.
Fintech・Mentoring ・Design Culture
Revitalizing Our Design Culture
As our design team scaled, our internal critique sessions became a source of friction.
Global Food Delivery ・ B2C Mobile App ・ Growth Strategy ・ New Bets
A Strategic Growth Proposal: How Loyalty Integration Can Boost Conversion
A design-led proposal to transform an underperforming loyalty feature into a key growth driver for user conversion and business growth.
Fintech ・ B2C Mobile App・ Feature Enhancement ・Design System
Preventing Direct Debit Payment Errors
To solve a critical issue where customers were accidentally making double payments, the solution evolved from a specific user problem into a reusable, system-level component for the future.
Global Food Delivery・ Internal Webapp・ End-to-end Refresh ・Design System
The Evolution of Internal Tools: Marketing Management Tool (MMT)
From a tangle of confusing systems to one streamlined platform. Here’s how we transformed foodpanda's internal user experience.
A Little About Me
& My Process
My philosophy is that great products are built on great collaboration, and that's where my real strengths lie. I thrive on translating intricate design decisions into a clear, shared language that everyone can understand and build from. I believe the best ideas emerge when designers, developers, and product managers truly listen to each other, and I work hard to create a space where that can happen.
I consider clear documentation and effective communication my superpowers. This commitment to process is why my biggest pet peeve is rushing into the solution phase without proper discovery and definition. In my experience, investing in a deep understanding of the problem is the single best way to save so much time and effort for the whole team down the line.
Whether I'm designing for a credit user, a delivery rider, or someone trying to protect their data online, I've learned that my job is always about understanding a person's world. I’ve been lucky enough to dive deep into some really different spaces, from the niche environments of fintech and cybersecurity to the non-stop hustle of food delivery. It’s shown me that while the products are different, the need for clear communication and empathy is universal. Finding that human connection and putting them into business growth is what I do best.