Case Study Library
A look into the problems I've solved and the products I've helped create.
Empowering Users with Aqua Coach Steps
I led the design for a feature to demystify credit building by transforming it into a clear, guided journey with distinct levels and monthly actions, empowering users to improve their financial health.
Revitalizing Our Design Culture
As our design team scaled, our internal critique sessions became a source of friction.
Preventing Direct Debit Payment Errors
To solve a critical issue where customers were accidentally making double payments, the solution evolved from a specific user problem into a reusable, system-level component for the future.
NewDay | Fintech
Overview at Newday: Building Credit Trust Through Design
Demystifying credit and building user confidence through thoughtful design at Newday.
Foodpanda | Global Food Delivery
Don't Make Me Think: A Simpler Way to Redeem Rewards
Redesigning the redemption experience to be seamless and intuitive, ensuring our customers can effortlessly use the points they've earned.
Uninterrupted Browsing: Improved Experience with a Smarter FAB
An initiative focused on enhancing user satisfaction by providing a flexible Loyalty FAB, aiming to reduce frustration and increase intentional clicks.
Overview at Foodpanda: Designing for Delight
Crafting engaging and rewarding experiences for millions of users on one of Asia's leading food delivery platforms.
A Strategic Proposal: How Loyalty Integration Can Boost Conversion
A design-led proposal to transform an underperforming loyalty feature into a key growth driver for user conversion and business growth.
The Evolution of Internal Tools: Marketing Management Tool (MMT)
From a tangle of confusing systems to one streamlined platform. Here’s how we transformed foodpanda's internal user experience.
Empowering Users to Earn: A Clearer Path to Foodpanda Rewards
Improving the user experience with a strategic onboarding flow was key to demystifying a core feature, boosting user confidence, and driving engagement with the loyalty program.
Horangi | Cyber Security
Horangi Blog
Transforming a Static Blog into a Strategic Asset
Oveview at Horangi: The Human Element in Cybersecurity
A look into my process and principles for designing human-centered security products at Horangi.
Horangi Check Details: Proactive Cloud Security, Simplified
From alert fatigue to actionable insights: Designing a security platform that empowers users to fix what matters most.
Horangi Dashboard: Security Findings at a Glance
Transforming a static report into a dynamic command center.
Archives
Brisbane Powerhouse Proposal
Ethos Brochure
GSF connect (Non profit)
Website
Product Design is the process of accomplishing business objectives through creating experiences that increase user retention and trust, validate features that users will use, and champion your users needs. - Iris Sprague