Case Study Library
A look into the problems I've solved and the products I've helped create.
Empowering Users with Aqua Coach Steps
Building a good credit score can be intimidating. I led the design for a feature to demystify credit building by transforming it into a clear, guided journey with distinct levels and monthly actions, empowering users to improve their financial health.
Revitalizing Our Design Culture
As our design team scaled, our internal critique sessions became a source of friction. I co-led an initiative to redesign this crucial team ritual, creating a new framework focused on psychological safety and structured feedback to empower the entire team.
Preventing Direct Debit Payment Errors
To solve a critical issue where customers were accidentally making double payments, I led the design for a contextual alert banner. The solution evolved from a specific user problem into a reusable, system-level component for future communications.
NewDay | Fintech
Foodpanda | Global Food Delivery
Don't Make Me Think: A Simpler Way to Redeem Rewards
Redesigning the redemption experience to be seamless and intuitive, ensuring our customers can effortlessly use the points they've earned.
Uninterrupted Browsing: Improved Experience with a Smarter FAB
An initiative focused on enhancing user satisfaction by providing a flexible Loyalty FAB, aiming to reduce frustration and increase intentional clicks.
Foodpanda Overview
Loyalty & Gamification, roles and responsibilities
The Evolution of Internal Tools: Marketing Management Tool (MMT)
From a tangle of confusing systems to one streamlined platform. Here’s how we transformed foodpanda's internal user experience.
Empowering Users to Earn: A Clearer Path to Foodpanda Rewards
Improving the user experience with a strategic onboarding flow was key to demystifying a core feature, boosting user confidence, and driving engagement with the loyalty program.
Horangi | Cyber Security
Horangi Blog
Transforming a Static Blog into a Strategic Asset
Rules & Compliance page
A complex Cyber Security
Design at Horangi: The Human Element in Cybersecurity
A look into my process and principles for designing human-centered security products at Horangi.
Horangi Check Details: Proactive Cloud Security, Simplified
From alert fatigue to actionable insights: Designing a security platform that empowers users to fix what matters most.
Horangi Dashboard: Security Findings at a Glance
Transforming a static report into a dynamic command center.
